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Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker.
Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness of tailfins on cars for both aesthetics and aerodynamics.
Exner introduced the Forward Look at Chrysler, which was copied even before the designs hit the road. When GM designer Chuck Jordan spied Exner's hidden 1955 Chrysler lineup, it prompted Bill Mitchell, head of General Motors styling, "to begin redesigning each car line, Chevrolet through Cadillac." Exner's work effectively "change[d] the course of automotive design."